Marketplace Diversification Activity Updates



Has your product/service outlived its true market value? Like many an athlete business owners perceive performance as living beyond competitive worth. "Corporate Diversification: Opportunities Created by The Winds of Change" opens on this topic.


A current example of this is Gillette. It rested on its laurels since its initial success during World War I. However, the high price of its blades opened it up to eventual price competition from the likes of Dollar Shave Club and Harry's.


February Chat Subject. 

Readers input welcome!

  1. How do you best measure a product/service life-cycle other than by sales?

  2. What is your preference for a product's competitive longevity? 


© 2018 Brooks Fenno - Corporate Diversification 


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