CORPORATE DIVERSIFICATION
SIMON & SCHUSTER®
MOVING FORWARD - January, 2021
We begin the NEW YEAR in an unsettled, shifting environment. Our Government is changing; Covid-19 continues its ravaging impact; but, a solution has appeared.
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How do we plan our actions? OPTIMISTICALLY, BUT WITH CAUTION
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This is the time to act in a similar manner to a farmer planting seedlings. Do not wait any longer if you expect to ride the crest of the wave of opportunity that will launch you into the post-Covid era.
The relatively quiet pandemic period we are in has afforded us an opportunity to contemplate our lives and business strategies. Now is the opportune moment to take any new ideas and turn them into growth plans that can be implemented in the second quarter of 2021.
The action steps are basic:
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Conceive
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Design
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Implement test
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Reevaluate
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Launch
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Modify